How to tell that a brand is “Greenwashing”

So what is greenwashing? The term was originally coined over 40 years ago in the 1980s by Environmentalist Jay Westerveld to describe companies that were making false claims and overstating the environmental or ethical benefits of their services or products. Greenwashing is the practice of marketing products in a way that convinces consumers that aContinue reading “How to tell that a brand is “Greenwashing””

The Official ESG Dictionary

Information meant to encourage us to buy one product over another is all around us. The use of feel-good language, influencers, and celebrity endorsements by businesses, convey a modern attitude that understands and even champions today’s most pressing social and environmental issues. But how do these messages hold up against business practices, and how doContinue reading “The Official ESG Dictionary”