Deep Dive: PETA Certified
PETA stands for People for the Ethical Treatment of Animals. It is one of the oldest organizations (est.1980) and claims to be the largest animal rights organization in the world with over 9 million members and supporters (stated by PETA). But the fact that it takes only a signed statement for companies to be PETA certified definitely makes us doubt their efficacy on the matter.
We have mapped PETA certified to:
- Empowering Animal Rights
- Suppliers & Manufacturers
Cost to get certified:
There is only a one-time fee of $350 for the licensed use of their cruelty-free bunny logo.
Do they perform audits on the companies:
No, they don’t. As mentioned before, all it takes to get certified is to sign a pledge and submit paperwork regarding company processes.
Standards listed on their website:
- PETA linked to the deaths of thousands of animals.
- PETA’s defense statement on animal-killing claims.
Ethically’s quick take:
We somewhat disagree with PETA’s certification. Setting aside any controversies they’re linked to and any opinions we might have on PETA as an organization and its ways, the main reason we somewhat disagree with their label and certification is because of the lax evaluation of companies they allow to be certified and the lack of auditing required in the certification process. Details on their certification process as compared to more rigorous cruelty-free certifications can be found here.