Deep Dive: Leaping Bunny
When “cruelty-free” shopping started to be a real trend back in 96’, a lot of brands were deceivingly utilizing these terms and labels in order to mislead conscious customers into buying their products. To stop this, 8 national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). Together, and under the same Leaping Bunny Logo, they lead the most rigorous and internationally recognized cruelty-free program in the world. Stricter even than PETA, Leaping Bunny certification assures no testing has been made at any level in the supply chain, as they are fully aware that most of the testing occurs at ingredient development levels, thus denying certification to companies utilizing loopholes in the law that would allow them to test on animals through other companies or suppliers. With 2,328 already-certified brands under their belt, Leaping Bunny is already hopping as the #1 animal-cruelty-free certification in the world.
We have mapped Leaping Bunny to:
- Empowering Animal Rights
Leaping Bunny certifies:
Cost to get certified:
There is no cost to getting certified; however, brands that decide to use their logo on their packaging, website, or social media feeds must pay a one-time licensing fee that ranges from $500 to $4,500 depending on your company's gross annual sales.
Do they perform audits on the companies:
Yes, they do annual audits.
Standards listed on their website:
Yes, you can read all about their standards here.
They have been linked to no controversies. They are one of the most reliable (if not the most in their field) sources when it comes to cruelty-free auditing and certification. Comparisons with PETA are a common thing in this case. Leaping Bunny is clearly the better option.
Ethically’s quick take:
We Strongly Agree with the CCIC and their Leaping Bunny certification, in fact, we couldn’t agree more. Why? Because so far they’ve set the standard when it comes to cruelty-free certification.