Deep Dive: 1% for the Planet
1% for the Planet’s goal is quite simple: to bring people together in order to increase what they call “smart environmental giving”. With both business and just recently added personal memberships, 1% for the Planet invites both companies and consumers to commit their 1% annual revenue, or salary in the personal membership case, to environmental causes. With over 4,000 different environmental organizations affiliated to the program, donors can choose from an array of diverse causes that resonate with their values and to which they’d like to destine their money to. “You can always give more, but you should never give less than 1%” is their motto. Their philosophy, as described by their founder, is pretty straight forward “This is not philanthropy. This should be the cost of doing business. It’s us paying rent for the use of the planet”.
We have mapped 1% for the planet to:
- Supporting Community
1% for the Planet certifies:
- Suppliers & Manufacturers
Cost to get certified:
There is a $200 activation fee for new members. Annual fees vary according to company size and revenue, you can see the chart here. Other than that, companies are expected to donate the 1% of their annual revenue.
Do they perform audits on companies:
Yes, each fiscal year companies must comply with a financial audit in order to make proof of their 1% donations to the planet.
There are no controversies we could find on 1% for the Planet.
Ethically’s quick take:
We Strongly Agree with this certification since we find their work really important. Funding environmental groups and causes is definitely a game changer for those who dedicate their lives to saving the planet. We strongly agree with their never-give-less-than-1% approach and the fact that you get to choose where that 1% goes to.