Better Cotton Initiative

Better Cotton Initiative's goal is to catalyze the mass market production of cotton produced more sustainably, by creating demand on a global scale for a new mainstream commodity, Better Cotton. Today almost a quarter of the world’s cotton is produced under the Better Cotton Standard, and 2.4 million cotton farmers have been trained in sustainable farming practices and are licensed to grow Better Cotton. Their vision of a sustainable world, where cotton farmers and workers know how to cope – with climate change, threats to the environment and even global pandemics – seems within reach. A new generation of cotton farming communities will be able to make a decent living, have a strong voice in the supply chain and meet growing consumer demand for more sustainable cotton.

We have mapped Better Cotton Initiative to:

- Reducing Carbon Emissions

- Reducing Waste 

- Protecting Ecosystems

- Empowering Human Rights

Better Cotton Initiative Certifies: 

Manufacturers and Brands

Cost to get certified

Yes, there is a cost for certification and it ranges based on size of company but the minimum annual fee is $6,000 Euro.

Do they perform audits on the companies

Yes, they audit companies and manufacturers but we could not determine how often these audits occur.

Standards detailed on their website

Yes, they have detailed standards on their website. The Better Cotton Chain of Custody is a very interesting platform in that it tracks the Better Cotton from farm all the way to garment produced, however, the requirement to utilize the logo is sourcing at least 10% of their cotton as Better Cotton, with a plan to increase this to at least 50% Better Cotton in 5 years.


BCI Issues in China

BCI Mixed Messages on Forced Labor in Xinjiang

Ethically's Quick take:

We somewhat disagree that this certification has an impact on the values it aims to embody. While the organization does increase transparency within the cotton industry and as a result has significantly increased the demand of environmentally sustainable cotton, it only has a requirement of 10% of cotton used and one of the principal values is supporting farmers but the organization has been found to be related to forced labor.

If you want more tips, deep dives of certifications, or access to curated brands based on what you care about, feel free to visit us at  Ethically is a product recommendation assistant that curates brands based on your unique values. All you have to do is choose your values, shop like normal, and we will show you better.